‘Gone Fishing’ Installation

This Streetwear Flea was in December, so I decided to use the weather as inspiration. I created an entire ice fishing set with the Isos logo as the fishing holes. I had fake snow, fish dangling from a pole, coolers, beers, and a fitting backdrop to set the tone. 

I created a sketch and clay model to ensure that I liked what I saw before I spent the money and time building the real thing. It turned out exactly how I envisioned it to look and led to a boost in sales and social media impressions.