A new collection was imperative for the rebrand Isos was going through. It needed to showcase the prominence and versatility of the new logo.

I wanted a logo that focused on ambiguity, and that was easily recognizable. The logo features ‘Isos’ in braille, a nod to the idea that I want you to feel the brand’s impact, not only see it. The various connecting dots are meant to be performing mitosis cell division. This is to focus on one of the main pillars Isos stands on, which is healing and growth.

The promotional videos were made to exhibit the aesthetic and brand identity that Isos would be synonymous with from here on out. 

For the collection debut, I designed an interactive booth that featured its own projector space, playing a video of my model’s eyes following the customers around, even sometimes locking eyes with them. The booth led to a massive increase in interactions between me and guests. It also became my largest sales day to date.