
September 2024
‘What Do You Run For?’ Campaign
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WHAT DO YOU RUN FOR?
WHAT DO YOU RUN FOR?
My most recent collection for Isos focused on the idea of running for something, literally and figuratively. The ‘Racer’ tees feature racing bibs designed by myself that were printed via the DTF/heat press process on a ton of upcycled tees. In a marathon, everybody has the same bib design pinned on, yet everyone gets to wear whatever shirt they feel the most comfortable in.
The ‘Runner’ tees feature a unique perspective graphic of a running man, which is the ‘Neighborhood Champion’ logo. Each colorway signifies a city where the Summer Olympic Games have been held in past years (London, Atlanta, Rio de Janeiro, and Athens).
The ‘Energy+Friends’ shirt focuses on what is most important to have by your side in support of your marathon; Great energy and friends.
I was able to conceptualize, write, direct, and produce a short film featuring my own voice-over, along with a ton of other marketing elements. The purpose of this film was to inspire those who have a goal they are chasing but maybe feel uncomfortable with the pace at which they are going, or feel that they cannot focus on one single goal at all.